When I show people around Barcelona, we generally pop into the Lladró flagship store on Passeig de Gràcia. It's a decision that divides a lot of clients - though most of them are horrified. Why would I want to show them these kitsch figurines of swooning damsels, fierce dragons, bashful geishas and other ephemera of countless whatnots?
Well, because whatever you think of the subject matter, the porcelain pieces produced by Lladró are of the highest standard. Because the 50-year old company is one of Spain's best known brands, and because they had the foresight to capture new markets by employing Jaime Hayon, whose work is full of romance and fun, in the world, to oversee a niche, capsule collection for them under the title Lladró Atelier.
Here is the company's latest campaign, inspired by the fantasy of magic lantern scenography, though sort of remind of the Christmas windows at Myer department store (Melbourne) I used to delight in as a kid. I think it's rather charming.
Well, because whatever you think of the subject matter, the porcelain pieces produced by Lladró are of the highest standard. Because the 50-year old company is one of Spain's best known brands, and because they had the foresight to capture new markets by employing Jaime Hayon, whose work is full of romance and fun, in the world, to oversee a niche, capsule collection for them under the title Lladró Atelier.
Here is the company's latest campaign, inspired by the fantasy of magic lantern scenography, though sort of remind of the Christmas windows at Myer department store (Melbourne) I used to delight in as a kid. I think it's rather charming.
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